ABOUT THE COMPANY
Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. As one of the fastest growing agencies in Western Canada, we doubled the size of our team and revenue twice in two years through the COVID-19 pandemic — while keeping our whole team on board!
JOB OVERVIEW
The Media Manager is our point of contact for all things media. You keep up with and get ahead of the ever-changing media landscape. Working closely with our accounts team and business development and reporting directly to the President of the company, you implement successful campaigns by strategizing on media plans, negotiating media buys, and having a roster of vendors who trust you and our company. Rather than finding comfort in only ticking off tasks, you want to shake things up for the better and lay down the foundation for a strong media team. You’re ambitious, why wait for things to happen when you can be part of the solution?
RESPONSIBILITIES
Media Planning and Buying
- Develop media plans with Account Managers and coordinate with external vendors to secure media buys based on the project’s content and advertising schedule
- Negotiate timelines and costs for English media buys (Social, Digital, Print, Broadcast, OOH, etc.) and secure desired placements in a timely manner
- Present media plans and campaign proposals to clients and other stakeholders during initial sales and regular meetings
- Collaborate with the marketing team to explore and identify different ways to integrate media into marketing strategies in North-America and overseas
Media Research and Reporting
- Compile client-facing media reports with quantitative results and qualitative analysis
- Identify new media opportunities, partnerships, technologies and tools to grow our current services
- Monitor and stay on top of media trends for all outlets including digital, print, broadcast, OOH, Social Media
- Continuously assess the success of media advertising plans and campaigns based on industry benchmarks and current market data
Vendor Management
- Negotiate, communicate and coordinate with vendors for all media-related actions
- Responsible for managing vendor contracts and issuing POs for all client and company media placements
- Ensure that all media invoices, discrepancies, and billings are inputted, cleared, and issued in a timely fashion
- Stay up to date with latest offerings, vendor promotions, and pricing updates
Process and Administration
- Maintain and organize media inventory including media kits, pricing, vendor notes, and ad-specifications (sizes, file types, creative deadlines etc.)
- Manage and update media admin tracking sheets related to bookings, POs, contracts, payments, etc.
- Update our internal database and team on any new or adjusted media inventory
*Perform other related duties as required
THE IDEAL CANDIDATE
As a highly-analytical media planner, in-depth knowledge of market research and target audiences is essential. Your confidence in forming strong relationships and partnerships comes from your experience dealing with different external stakeholders. To succeed in this role, the ideal candidate will be a skilled communicator and decision-maker who can work effectively within a team environment.
Qualifications
- Bachelor’s degree in marketing or relevant field
- A minimum of 3 years of experience working in media or similar role — either in-house or with an agency
- Demonstrable experience with building effective media campaigns
- Advance knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts
- Excellent knowledge of analytics tools and campaign evaluation metrics
Technical Skills
- Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and ad-hoc analysis
- Excellent writing skills; English fluency is required, Chinese is an advantage
- Excellent email etiquette
- Comfortable with remote work tools and ability to learn systems quickly (Scoro, Notion, Google Suite, Slack, Zoom, etc.)
Soft Skills
- Process-driven
- Very strong attention to detail
- Excellent time management skills
- Exceptional presentation skills
- Ability to influence and negotiate effectively
- Strong analytical skills and results-oriented
Bonus Points:
- Client service experience
- Knowledge of the local real estate market
- Ability to speak and read Cantonese and Mandarin
- Digital marketing knowledge
- Understanding of small business culture
Be a part of our team and enjoy:
- Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
- Paid time off — work-life balance is important to us! Work hard and take the time to recharge and relax
- Casual work environment — we dress casual, collaborate a lot, and share a love for furry friends
- Career development opportunities — we push each other to be better and grow together, whether it’s enrolling you in professional development courses or attending a webinar together!
- Work-from-home benefits — we want you to transition to work from home as seamlessly as possible, so we got your remote work office expenses covered. Uber rides and Uber Eats credits? That’s on us too
WHAT YOU NEED TO APPLY
A resume! We would love to get to know you more. Do a small introduction of yourself and share your story about your experiences as part of your resume.
COVID-19 considerations:
Periphery Digital is fully remote at this time with optional (safely) hosted in-person events in or just outside our Yaletown Office.
DISCLAIMERS
Must be legally entitled to work according to the relevant provincial/territorial legislation and regulations. Only candidates selected for an interview will be contacted. We thank all those who apply and look forward to welcoming a new member to the Periphery team.
Job Type: Full-time, permanent
Salary: $50,000 – $65,000 per year
Job Types: Full-time, Permanent
Salary: $50,000.00-$65,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Vision care
- Wellness program
- Work from home
Schedule:
- Monday to Friday