PPC Specialist

ABOUT THE COMPANY

Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. As one of the fastest growing agencies in Western Canada, we doubled the size of our team and revenue twice in two years through the COVID-19 pandemic — while keeping our whole team on board!

JOB OVERVIEW

The PPC Specialist works closely with a team of project managers, clients, and internal production team, and reports directly to our Digital Marketing Lead. As the key day-to-day person for digital campaigns, you are responsible for creating and implementing our client’s paid ad campaigns; measuring, updating and optimizing campaigns; and reporting on the performance of digital campaigns through weekly/monthly/final reports. The Specialist also helps the team make informed decisions by staying up-to-date with digital trends, digital media developments and competitive insights that may impact current and future operational tactics.

Job Type: Full-time, permanent

Salary: $45,000 – $55,000 per year

RESPONSIBILITIES

• Plan, execute, and update integrated digital strategies and PPC campaigns, including paid search, paid social, video, display advertising, and other programmatic platforms
• Manage campaign optimization by analyzing campaign performance, user data, and run hypothesis-based tests
• Perform keyword research, which includes discovery and expansion
• Ensure proper website management and tagging
• Perform competitive analysis and research new opportunities that support client growth
• Set up accounts and analytics for Facebook and Google Ads Accounts
• Address client requests for ad updates, mockups, questions, and concerns in a timely manner
• Write clear and concise ad copy based on approved key messages
• Deliver weekly/monthly reporting for clients and for internal use. This includes campaign KPIs, insights, and recommendations
• Research and stay up-to-date on digital tools and trends
• Work independently and with our team to brainstorm new and innovative growth strategies
• Engage and collaborate with project managers, clients, sales team, and management

*Perform other related duties as required

THE IDEAL CANDIDATE

The ideal candidate is a highly coachable individual who displays significant intellectual curiosity, a history of professional accountability, and a team-first mentality. You also encompass the following knowledge and capabilities:

Technical Skills

• 2 – 3 years of PPC experience with proven knowledge of campaign setup, ad creation, keywords research and expertise in paid channels including display, social, search and video campaigns
• Strong understanding of campaign KPIs, budget management, and optimization techniques for Google Ads and/or Facebook Ads
• Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and ad-hoc analysis
• Experience with HTML and proper tag management
• Experience with Facebook and/or Google Ad Managers
• Detailed understanding of practically applying PPC marketing principles
• Excellent verbal and writing skills, including copywriting ability; English fluency is required
• Excellent email etiquette
• Comfortable with remote work tools and ability to learn systems quickly (Scoro, Notion, Timecamp, Google Suite, Slack, Zoom, etc.)

Soft Skills

• Very strong attention to detail — we handle a lot of campaigns and ads for clients, so we need someone who is meticulous with their work. You also have an eye for catching errors when you proof campaign updates and prepare client reports
• Excellent time management skills — you are able to juggle competing demands from multiple clients, meet deadlines and manage your own schedule
• Strong analytical skills and results-oriented
• Enthusiastic attitude towards managing multiple assignments
• Ability to make sound and timely decisions and solve problems under pressure
• Strong communication and interpersonal skills
• Team-oriented — you’re willing to step in if team members need help
• Learn quickly and independently; seek opportunities to extend and deepen learning
• Participate in the promotion of a positive and motivating team environment

Bonus Points:

• Certification as a PPC specialist
• Client service experience
• Knowledge of the local real estate market
• Basic understanding of coding for integration/pixel installation purposes
• Basic design skills
• Ability to speak and read Cantonese and Mandarin
• Understanding of small business culture

Be a part of our team and enjoy:

• Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
• Paid time off — work-life balance is important to us! Work hard and take the time to recharge and relax
• Casual work environment — we dress casual, collaborate a lot, and share a love for furry friends
• Career development opportunities — we push each other to be better and grow together, whether it’s enrolling you in professional development courses or attending a webinar together!
• Work-from-home benefits — we want you to transition to work from home as seamlessly as possible, so we got your remote work office expenses covered. Uber rides and Uber Eats credits? That’s on us too

WHAT YOU NEED TO APPLY

A resume! We would love to get to know you more. Do a small introduction of yourself and share your story about your experiences as part of your resume.

COVID-19 considerations:

Periphery Digital is fully remote at this time with optional (safely) hosted in-person events in or just outside our Yaletown Office.

DISCLAIMERS

Must be legally entitled to work according to the relevant provincial/territorial legislation and regulations. Only candidates selected for an interview will be contacted. We thank all those who apply and look forward to welcoming a new member to the Periphery team.

Job Type: Full-time

Salary: $45,000.00-$55,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Paid time off
• Vision care
• Wellness program
• Work from home

Schedule:

• Monday to Friday