Job Title: Social & Digital Marketing Specialist
Location: Richmond
Job Status: Full-Time
Established in 1998, Pepper Wireless is the number one Fido Exclusive Dealer on the west coast with 12 convenient locations across the Lower Mainland. We are looking for a skilled and results-driven Social & Digital Marketing Specialist to lead our various digital campaigns and assist our business unit in reaching sales objectives. The Social & Digital Marketing Specialist will be tasked with developing digital-first strategies, reporting on planned and current initiatives, leading effective digital marketing campaigns, and ensuring that projects are executed within budget and with ROI in mind. You will play a pivotal role in growing our business, customer base, and improving user experience.
Ideal candidates for this position should be marketing-driven, and web & media savvy. Ultimately, the outstanding Social & Digital Marketing Specialist should have a firm grasp of the various digital touchpoints, steer our team’s digital narrative, and drive highly effective digital campaigns.
Main responsibilities:
- Manage and evaluate the performance of the company’s social media profiles and presence, including WeChat, Little Red Book, Facebook, Instagram, TikTok etc. and recommend conversion optimization
- Create engaging content such as infographics, advertorials and videos and take ownership of maintaining our brand and messaging on our social media channels
- Create integrated and cost-effective digital strategies
- Respond to postings in various social channels and turn online inquiries/comments into sales opportunities.
- Assist in planning and executing digital marketing campaigns to maximize the engagement rate of current followers and acquire new ones
- Manage marketing automation tools including Hootsuite/Buffer, MailChimp and Hubspot
Required skills:
- Strong working knowledge and 1+ years experience in social media, email marketing and automation tools
- Strong English writing skills and proficiency in Simplified/Traditional Chinese writing
- Passion for creating interesting and engaging web content such as blog posts and infographics
- Experience in local telecom service providers is an asset
Experience:
- WeChat: 2 years (Required)
- Digital Marketing: 1 year (Required)
Language:
- English (Required)
- Mandarin/Cantonese (Required)
Job Type: Full-time
Salary: $20.00-$25.00 per hour
Benefits:
- Casual dress
- Dental care
- Extended health care
- Paid time off
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus pay
- Commission pay
Experience:
- Marketing: 1 year (preferred)
Expected start date: 2022-09-26