Educational Marketing Director

Chaoyin Bilingual School is looking for a dynamic, experienced Marketing Director to join our amazing educational team. The successful candidate will be working closely with the school’s administrative staff and develop an effective recruitment program that aligns with Chaoyin’s unique academic programming and overall Mission Statement.

 

QUALIFICATIONS:

 

1. Relevant skills, training and experience in educational marketing and recruitment.

2. Thorough knowledge of Kindergarten to Grade 7 B.C. Curriculum and Project-Based Learning (PBL) models of learning

3. Proficiency in both English and Mandarin (spoken and written).

 

4. Knowledge of current marketing opportunities and ability to create and follow through with a Marketing Plan including building and coordinating the school’s social media profiles and presence, including Little Red Book, Facebook, WeChat, and additional channels that may be deemed relevant.

 

5. Experience with creating and managing an annual marketing and recruitment budget.

 

6. A background with at least 3 years of highly successful marketing recruitment experience.

7. Experience in Marketing Management is not mandatory but would be a strong asset

 

 

 

DUTIES & RESPONSIBILITES:

 

 

 

Coordinate and develop marketing plans and initiatives for student and recruitment – locally and internationally;

 

Analyze competitors, plan competitive strategies for educational product concepts, develop an advertising program design;

 

Develop, maintain, and enhance school’s social media accounts;

 

Research and write articles for the school’s recruitment materials;

 

Plan, develop, implement and evaluate a yearly enrollment management plan, including a recruitment and retention strategy;

 

Design and oversee an annual calendar of enrollment events;

 

Attend Job Fairs and Open Houses for recruitment purposes;

 

Organize and give presentations at parent information evenings;

 

Interview students/families and provide school tours for parents prior to school admission:

 

 

Measure enrollment and recruitment performance through data tracking, including surveys, focus groups and exit interviews;

 

Perform related duties or tasks as assigned by the Head of School.

 

REQUIRED KNOWLEDGE AND SKILLS:

 

Fluency in both English and Chinese-Mandarin is essential;

 

K-7 experience in education marketing and recruitment preferred;

 

Must legally be eligible to work in Canada at the time of application;

 

Possess a valid Class 5 BC Driver’s License;

 

Have a strong understanding of Microsoft Office;

 

Experience in Graphic design and image/video editing

 

Strong communication skills, both written and oral;

 

Work well under pressure and attention to details;

 

 

Able to work independently and as part of a team;

 

 

Able to multitask

 

Commitment to promoting the school’s vision, mission and core values and to participating in school life and daily activities.

 

 

SALARY AND BENEFITS:

 

• up to $74,000/year, commensurate with relevant experience and skills-set
• Extended Benefits and Pension also provided.

 

 

REPLY TO THIS POSTING:

 

Please reply with both a resume and cover letter to: [email protected]. ATTN: MARKETING POSITION