TPD is currently supporting our clients in their search for a Digital Media Coordinator to join their team in Vancouver.
iGPS (Grammaticus Platform Solution) is a leading learning program in North America with a presence in Vancouver, Europe, and Asia. We have two thriving campuses in Vancouver while also running an innovative virtual program since 2017. iGPS owns an innovative curriculum that has supported thousands of students from G1-G12 as well as the university. Our staff hail from all over the world as they teach both in-person and virtually.
An innovator in the private education sector, iGPS attracts students and staff who expect much for themselves, are very driven, and are results-oriented. We instill in our students a love for learning, a deep passion for the Humanities, and an appreciation for critical thinking.
WHAT YOU WILL BE DOING
You will be responsible for
Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns on WeChat,
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Provide thought leadership and perspective for adoption where appropriate
WHAT YOU BRING TO THE TABLE
Post-secondary education in Digital Media Design, Digital Journalism or other relevant education
Experience working with WeChat, Website design
Ability to translate content from English to Mandarin
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
WHAT YOU WILL RECEIVE IN RETURN
Very competitive base salary
Opportunity for growth
Flexible working hours and schedule
Ability to work remotely and in-person
All the of tools and materials you will need to get the job done including a computer and software access
We look forward to receiving your resume. All applications will be considered. Thank you!
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