Full Job Description
Our company is seeking a creative, motivated Social Media Specialist to join our team. You’ll be responsible for developing a social media strategy to increase our online branding and interacting with current and potential clients through these platforms.
Social Media Specialist Responsibilities
- Help grow, manage, and optimize social media presence on all platforms, including but not limited to Instagram, TikTok, Weibo, WeChat, Little Red Book, Zhihu etc.
- Measure and monitor traffic on social media platforms and help develop strategies to increase ad effectiveness.
- Build the content strategy for our key social media channels with the intent to increase engagement.
- Communicate with social media followers, respond to queries in a timely manner and monitor customer reviews.
- Create high-quality contents, including but not limited to Blogs, newsletters, presentations, video scripts etc. that in line with company’s marketing guide.
- Create and share engaging daily content, including text, images, and videos that promote the company’s brand
- Ensure current social media strategy aligns with company goals and values
- Measure the success of social media campaigns using KPIs
- Stay on top of current social media trends and evaluate how the company can best participate
- Monitor client engagement and interact with clients on social media posts
- Create editorial calendars and syndication schedules
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- Collaborate with internal marketing team members to brainstorm content ideas, and produce copywrites for promotions, website/App, and in support of other brand initiatives and advertisements.
- Support the overall marketing objectives of company both externally and internally.
Social Media Specialist Requirements
- Excellent command of English (written and spoken), and Chinese (Mandarin).
- Proficient with Microsoft Office and graphic design programs, such as Adobe Photoshop
- Excellent written communication and copywriting skills
- Knowledge of multiple online marketing channels
- At least 1 year of experience in Chinese social media platform management
Job Type: Full-time
Salary: $16.75-$17.00 per hour
Benefits:
- Casual dress
- Company events
- On-site parking
- Store discount
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
Ability to commute/relocate:
- Richmond, BC V7A 4V4: reliably commute or plan to relocate before starting work (preferred)
Experience:
- Marketing: 1 year (required)
Work Location: In person
Expected start date: 2023-08-14