Company
Located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh), Vancouver has a commitment to becoming a City of Reconciliation. Vancouver consistently ranks as one of the world’s most liveable cities and is working towards being the greenest city in the world. Named among Canada’s Top 100 Employers, BC’s Top Employers, and Canada’s Greenest Employers, the City of Vancouver seeks colleagues who can help shape and embody our core commitments to sustainability, decolonization, equity and outstanding quality of life for all residents.
Consider joining our committed team of staff and being part of an innovative, inclusive and rewarding workplace.
Main Purpose & Function
The 2022 Vancouver General Election (“2022 Vancouver Election”) will be held on Saturday, October 15, 2022. Approximately 450,000 registered voters in Vancouver will elect a Mayor, ten Councillors, nine School Trustees and seven Park Board Commissioners. Reporting to the Elections Communications Manager, the Communications Officer (Social Media Officer) provides specialized work in creating a social media strategy, coordinating and monitoring social media sites to ensure an informative and engaging 2022 Vancouver Election.
Specific Duties & Responsibilities
Coordination and leadership
- Assists in evaluating social media requirements; makes recommendations on content and presentation; assists in defining process and required resources; and recommends solutions and alternatives
- Makes recommendations on a social media content strategy for the 2022 Vancouver Election
- Monitors social media channels through the City’s main Hootsuite account to ensure election-related content are strategically-timed
- Understands the political, social and media environment in Vancouver and alerts the team for issues stemming from social media conversations
- Assists in posting engaging content following guidelines to maintain a non-partisan, single-tone and voice for City social media presence especially for the 2022 Election
- Coordinates audio and visual requirements to tell a compelling story aligning with the 2022 Vancouver Election brand and strategic needs
- Coordinates information and digital assets used for social media to disseminate to community partners
- Coordinates materials and acts as the primary contact person for social media influencers as it relates to Election-specific initiatives
- Works with corporate communications to determine the best strategy for paid social media ads; advising on effective channels
- Coordinates non-English-related social media posts, organic and paid ads
Analysis and reporting
- Assists in benchmarking and tracking effectiveness of 2022 Vancouver Election social media campaigns and gathering data for regular reporting
- Researches, tracks analytics, and prepares reports on 2022 Vancouver Election social media activity
- Recommends useful metrics and uses appropriate tools to track reputation/sentiments and analyze and deliver key insights to 2022 Vancouver Election team
- Monitors/tracks 2022 Vancouver Election social media activity and helps determine best strategies to respond in a timely and transparent manner
- Prepares a post-election final report which includes all data and trends related to 2022 Vancouver social media channels and related work
Digital Design
- Uses graphic design templates created for 2022 Vancouver Election
- Ensures the web standards developed by the Web Team are maintained across all of the City’s online presence
- Other duties/responsibilities as assigned
Qualifications
Education and Experience:
Completion of a university program in a field related to communications, journalism or marketing plus sound related experience in social media coordination, web writing, digital graphic design, public engagement or an equivalent combination of training and experience
Knowledge, Skills and Abilities:
- Considerable knowledge of computer and graphic software including Adobe inDesign, Adobe Photoshop, web page editing, or equivalent computer applications
- Considerable knowledge of current trends and active posting with standard social media platforms (Facebook, Twitter, LinkedIn, and YouTube) and demonstrated passion for social media as a whole
- Working knowledge of local government
- Understanding of City of Vancouver’s Equity Framework
- Strong and engaging writing skills, passion for creating interesting and engaging web content
- Strong digital design skills; creative flair, originality and a strong visual sense
- Organized and detail-oriented
- Ability to work independently as well as part of inter-disciplinary work teams, and to work within defined timelines is essential
- Ability to take initiative, but accepting of feedback and guidance
- Ability to provide technical advice and guidance regarding the methods and material used in communication strategies to support departmental goals
- Familiarity with content management systems, web analytics preferred
- Experience in podcasting, creating videos preferred
- Ability to communicate in languages other than English considered an asset, with preference given to the languages below
- Simplified Chinese
- Traditional Chinese
- Tagalog
- Punjabi
- Vietnamese
- Korean
- Spanish
- French
- Farsi
- Japanese
All City of Vancouver employees are required to be fully vaccinated as a condition of hire and ongoing employment. Candidates may only be exempted from this requirement if they request and are approved for an accommodation based on a reason related to a Human Rights Code ground (such as disability). Such a request must be made during, not after, the recruitment process.
Business Unit/Department: City Clerk’s Office (1060)
Affiliation: CUPE 15 Non Pks
Employment Type: Temporary Full Time
Position Start Date: April, 2022
Position End Date: November 4, 2022
Salary Information: Pay Grade GR-023: $37.12 to $43.82 per hour
Application Close: February 27, 2022
At the City of Vancouver, we are committed to recruiting a diverse workforce that represents the community we so proudly serve. Indigenous applicants, people of colour, all genders, LGBT2Q+ and persons with disabilities are encouraged to apply. Accommodations will be provided upon request during the selection process. Learn more about our commitment to diversity and inclusion.
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Once you start your application you can save your work and leave the applications page, however please remember to submit your profile to the specific job requisition before the posting closing date.
In addition to uploading your cover letter and resume, part of the application process may include answering application questions related to the preferred requirements of the role which may take approx.. 5-10mins. Cover letters should express interest and highlight additional information relevant to the position and resumes should include a tailored summary of skills and experience related to the position.