Full Job Description
Engagement Specialist, Legacy
Full-Time, Permanent
2223-22
What we do
At BC Children’s Hospital Foundation, we’re on a quest to ensure every kid in the province receives the best health care imaginable. As a fundraising organization, we inspire communities and people to support BC Children’s Hospital, along with its world-class research institute, mental health facility and rehabilitation center.
Our work makes a profound difference. From helping get the boldest research ideas off the ground to supporting the most advanced equipment, together we are pushing the boundaries of what’s possible in children’s health care. This is no small task—which is why we’re looking for passionate people to join our team and help propel our work forward to power the possible.
What you’ll do
This way of giving provides a path for donors to leave a lasting legacy of generosity and make a cause they care about an important part of their life story. As the Engagement Specialist, you will be at the forefront – attracting and inspiring donors who thoughtfully plan their gifts with heartfelt passion! You do not need technical expertise in gift planning to be successful in this role, just a curiosity to know why and how donors who envision a future world with their gift are the most exciting audience you can create engagement moments for.
In this role, you will work collaboratively with the Director, and will maximize legacy messaging opportunities, including a fulsome marketing slate for all relevant digital or standard platforms for prospects, donors and professional advisors. You will also identify and pro-actively gather and publish stories, with special emphasis on messaging reflective of the results achieved by legacy gifts. As the Specialist, you will support external contractor services ensuring legacy materials meet tight deadlines, and lead creation of fresh tools for program use, committee/advisory initiatives and briefings in dual language format as appropriate.
More specifically, you will focus your time in these areas:
- Donor Events and Acquisition – Effectively collaborate with Foundation teams to ensure inspiring, educational, and heartwarming events with specific legacy messaging are planned and executed for the Legacy Circle membership. Act as the G&EP lead for in person and virtual event operations, and collaborate with the Director as appropriate. Collaborate effectively to ensure Cantonese/Mandarin education initiatives reflect strategy designed with the Chinese-Canadian Planned Gift Committee objectives.
- Program Marketing Initiatives – Identify and assess new opportunities, plan, manage and -implement a fulsome external legacy awareness and education plan for prospects, donors and allied advisors; collaboratively ensure opportunities are maximized and niche messaging is accurate. Collaborate to obtain legacy donor stories and advisor content for various purposes including all internal publications, event programs, and website and social media.
- Donor Stewardship and Retention – Actively support retention goals for existing legacy donors. Meet/call Legacy Circle story members and/or executors as appropriate, ensuring ongoing communication and relationship with donors and/or executors and enhancing relationships through a matrix of curated touchpoints. Manage long-distance touchpoints with donors regionally, and collaborate with the Officer to design appropriate touchpoints for this donor segment including prospects. Cognizant of donor journey for all Legacy Circle members, ensure program and Foundation-wide touchpoints for opportunities enhance the legacy message and/or incorporate fresh strategies.
- Donor Communications – Collaborate with the Director in the development of legacy materials for multiple purposes. Review and update gift and estate planning internal documents. Support the Officer for all program engagement and education materials as offered to Legacy Circle members or prospects.
Why you’ll love this role
You will love this role if you are:
- A highly collaborative team player who enjoys working with a large variety of stakeholders
- Intuitive parlayer of words who understands the nuances of language to evoke emotion and specificity
- Master of impactful, creative marketing and event tactics and deep diver into the details of execution.
- A lover of donors who see legacy gifts as an expression of their lives, their values, their heart.
- Truly inspired by how our donors are advancing health care for kids across the province.
What you bring
As the successful candidate, you have a diploma or post-secondary degree in a related field (e.g., business, marketing, fundraising, and administration) and five years of fundraising and/or marketing experience in a non-profit environment or the equivalent combination of related skills and experience.
In addition to these qualifications, you will bring:
- Experience with a diverse range of legacy-specific initiatives or clearly transferrable skills and understanding.
- Exceptional written communication skills, preferably with experience in legacy messaging, to draft, proof, and edit a range of unique materials.
- Experience planning events and collaboratively executing and meeting deadlines with excellence.
- Authentic interpersonal and listening skills and professional presence necessary to interact with donors, senior volunteers, and other stakeholders.
- Proficiency using Microsoft Office applications (Word, Excel, Outlook and PowerPoint) and Raiser’s Edge NXT or other database experience is an asset.
- Ability to efficiently organize and manage a diverse range of assignments while meeting multiple deadlines, along with thorough attention to all details and consistency with follow through.
- Resourcefulness and independence, while remaining comfortable working within the framework of a collaborative, team-oriented environment.
- Ability to handle sensitive and confidential information appropriately and with discretion.
- A flexible schedule that allows for after-hours events and meetings.
What you can expect
This position is based in our office located in Vancouver, BC. As part of enabling the kind of culture and values that power the possible, we’re committed to creating a flexible workplace experience. We are currently piloting a fully hybrid work environment that allows individuals and teams to split their time between working remotely from home and in-office, with no defined minimum amount of time in-office. It’s a partnership grounded in trust, where working together, team leaders and members determine what activities require on-site presence and schedule time and commitments appropriately.
Throughout the pandemic, BCCHF has committed to prioritizing the health and safety of our team members. As an organization who advocates for child health, we have implemented a mandatory vaccination policy requiring that all employees who work for BCCHF must be fully vaccinated against COVID-19. Reasonable accommodations will be made upon request should there be a need for an exemption based on the BC Human Rights Code protected grounds; these will be reviewed and discussed on a case-by-case basis.
Join us
We believe that anything is possible. And that permeates every action we take. As a team, we push ourselves to constantly aim higher in our work. We try new things and challenge the status quo. We respect each other and act from a place of compassion in everything we do.
While we take our work seriously, we’re also big on taking care of our team. We offer perks like a nine-day fortnight schedule and remote work options, topnotch health and dental benefits, and a commitment to professional development.
We think it’s a pretty amazing place. Others agree—we’re proud to say that we’ve been recognized as one of BC’s Top Employers for 13 years in a row.
BCCHF invites and encourages all qualified individuals to apply. As an organization committed to fostering an inclusive workplace that reflects the diversity of the communities we serve and support, we welcome individuals whose experiences may further contribute to the rich diversification of skills, knowledge, and backgrounds at the Foundation.
Seem like the right place for you? Join us and help kids shine. Apply online at by August 12, 2022 at https://www.bcchf.ca/join-team/